Stories, strategies, and straight talk for the independent owner who refuses to get rolled up. The data, the truth, and the play, so you out-work and out-smart the giant.
Why the emotional curve matters more than the roof at the kitchen table. Discover how tactical empathy, calibrated questions, and understanding what homeowners actually value separates professional selling from product dumping.
Read More →Why curiosity, questions, and the right sales process make closing almost unnecessary. Stop overcoming objections and start understanding friction. The homeowner is the Hero. You are the Mentor.
Read More →There are 11 principles that quietly run your business whether you realize it or not. From Parkinson's Law to Brooks's Law, here's how to actually use them to simplify your systems, tighten timelines, and make growth predictable.
Read More →AI is displacing 1.6 million white collar workers a month. Sixty-two percent say they would jump into the trades tomorrow. The smartest owner-operators are about to recruit the best talent any of us have ever had access to.
Read More →Google searches per user are down 20%. Zero-click results just passed 60%. Private equity is buying every lead in the auction. The little guy cannot outbid the roll-up, but he can outwalk him. Here is the data, the truth, and the play.
Read More →You're either going to read about it or get steamrolled by it. A Pattern Disruption Field Guide built for contractors who actually want to own the next ten years instead of getting flattened by them.
Read More →Why the contractor who repairs every roof in town will outlive the contractor chasing every claim. The connected machine I wish someone had handed me twenty years ago.
Read More →Why the cradle-to-grave commission split is bleeding your company dry - and the W-2 model that replaces it. Discover how the 10% W-2 structure helps reps earn 40-65% more while protecting your margins.
Read More →Building a Roofing Sales Organization That Actually Scales. Most companies have a structure problem, not a sales problem. Learn how to build systems that create predictable growth.
Read More →Learn how to build a roof presentation that actually closes using the proven 7 Reasons of Why framework. Transform scattered sales conversations into structured presentations that help homeowners make confident decisions.
Read More →Learn the exact recruiting and training system we used to build a sales team that closed over 50%. Discover why making the job sound hard, investing in structure, and demanding excellence creates professionals who scale.
Read More →Major insurance carriers are rewriting how claims are paid with 'Our Option' clauses. Discover why repair-first, retail-capable contractors will thrive and how Ugly Roof is bridging the gap to this new roofing economy.
Read More →In today's world, there's no shortage of noise. But the real question is: Are you singing about success, or bringing results? Discover the difference between those who talk and those who deliver.
Read More →Discover how investing in leadership development was the real driver behind scaling MHI Roofing from $3M to $17M. Learn why building leaders, not just hiring them, creates lasting culture and sustainable growth.
Read More →Discover the Rule of 40 metric that private equity firms use to evaluate business strength. Learn how this simple formula can double your valuation and why it's the secret scorecard for sustainable growth.
Read More →Discover how small improvements in five key metrics can unlock massive growth. Learn the KYN5 Strategy that helped MHI Roofing achieve $1.7M in revenue growth and 323% EBITDA increase without adding more leads.
Read More →A practical protocol for roofing business owners facing ICE detainments. Learn the 10-step game plan for handling detainments legally, maintaining compliance, protecting your team, and building SOPs that prepare you for disruption.
Read More →Learn how to set clear revenue, sales, and hiring budgets using a three-tier approach that makes growth predictable, trackable, and sustainable. Discover the 3-budget system that shows you exactly when to hire, when to reinvest, and when to double down.
Read More →Discover why hiring 1099 sales reps can destroy your business from the inside out. Learn about IRS misclassification risks, the real cost of training your competition, and why W-2 + structure is the only path to scale your roofing company.
Read More →Learn how to transform your sales approach with curiosity instead of scripts. Discover how open-ended questions unlock trust, reveal real needs, and build relationships that turn prospects into raving fans.
Read More →A complete guide to Day 41 Thrive's services: KBYG Audit, 4+1 Coaching, Flagship Program, Growth Gauge, PeerPulse, CulturePulse, RoofOps41, StormProof CRM, Call Flow Pro, and more. Find the right fit for your business.
Read More →Learn what happens after your coaching program ends. Discover ongoing support, the Day 41 client community, how PeerPulse sustains culture growth, and why transformation compounds over time.
Read More →Get honest answers to your coaching questions: Who benefits from coaching? Time commitment? Pricing? What if coaching didn't work before? Learn why Day 41 Thrive is different and how to get started.
Read More →Wondering what coaching with Day 41 Thrive looks like? Learn what success means, what to expect in the first 30 days, how we increase revenue, reduce chaos, and align your team around one clear mission.
Read More →Overcome imposter syndrome, build confidence, and stop reacting. Learn the mindset shifts that help leaders move from fear to forward momentum with clarity, communication, and purpose.
Read More →Get practical answers to the most common roofing business questions: building SOPs, consistent sales processes, hiring right, tracking KPIs, running productive meetings, and building leadership teams that scale.
Read More →Real stories, real struggles, real growth. Discover client success stories that demonstrate the power of trust-based coaching, why transformation requires vulnerability, and what it takes to truly grow as a leader.
Read More →Struggling with team ownership, accountability, or overwhelm? Learn how Day 41 Thrive helps leaders solve real business challenges through proven systems, frameworks, and coaching that brings clarity and confidence.
Read More →Discover what makes Day 41 coaching different. Learn about our philosophy, how we tailor coaching to each client, what happens between sessions, and why we believe greatness is already within you.
Read More →Get answers to the most common questions about scaling your roofing or home service business. Learn about SOPs, leadership challenges, company culture, the Growth Gauge, and how to stop being the bottleneck in your business.
Read More →Discover the meaning behind Day 41 and what makes our coaching different. Learn how we help contractors and business leaders navigate storms, build systems that scale, and lead with clarity beyond just revenue.
Read More →Day 41 Thrive and Jonathon Broce were named among the Top Roofing Business Coaches by Hook Agency. Discover why we're honored by this recognition and what sets our coaching approach apart-systems that scale, servant leadership, and real results.
Read More →Discover why TAMKO is rising above the noise in the roofing industry. Learn about Titan XT® shingles' proven performance, The TAMKO EDGE® Program, and why Day 41 Thrive chose to partner with TAMKO for servant leadership and real results.
Read More →Discover our flexible 4+1 coaching method and what it takes to become a Flagship Client. Learn how we meet you where you are and help you grow at your own pace with proven results-driven coaching.
Read More →Discover how peer-led feedback transforms team culture and drives growth. Learn how PeerPulse™ creates accountability without micromanagement, reduces feedback fear, and builds stronger collaboration through structured peer-to-peer insights.
Read More →Discover why measuring culture is mission-critical for business success. Learn how CulturePulse helps leaders track the hidden forces that drive retention, performance, and morale before problems surface.
Read More →Discover the comprehensive SOP manual designed specifically for roofing companies. Learn how RoofOps41™'s 12-module system helps you scale from chaos to clarity, building systems that create freedom and sustainable growth.
Read More →Discover how to build businesses that serve your life instead of stealing it. Learn practical strategies for creating freedom systems, implementing the 4+1 C's framework, and scaling without the constant stress of micromanagement.
Read More →Discover how to build a self-managing team culture where people take ownership, solve problems, and lead themselves. Learn practical strategies for creating psychological safety, setting boundaries, and building rhythms that eliminate micromanagement.
Read More →Discover how to build a culture of clarity without criticism using the A.E.P. Scorecard. Learn practical strategies for holding your team accountable while boosting morale and creating objective feedback systems.
Read More →At Day 41 Thrive, we live by one truth: the storm will come. Learn how great leaders prepare their teams and systems to not just survive storms, but thrive through them.
Read More →Discover how to transform your team from doing the bare minimum to giving extraordinary effort. Learn practical strategies for unlocking commitment, activating identity, and creating a culture where people thrive.
Read More →Discover why every lead is an opportunity and how to transform your sales mindset. Learn practical strategies for maximizing every interaction, turning repairs into relationships, and building a culture that values every customer touchpoint.
Read More →Discover how to transform your team from task-followers to problem-solvers. Learn practical strategies for empowering your team to think like owners and take initiative without constant direction.
Read More →Discover how to transform your roofing sales approach by focusing on peace of mind rather than just materials. Learn how product choices and manufacturer warranties create total customer confidence and higher margins.
Read More →Discover the key performance indicators that reveal the real health of your business. Learn which metrics matter most and how to use data to make better leadership decisions.
Read More →Learn how to shift from being the hero to the host in your business. Discover practical strategies for building systems, empowering your team, and creating a company that thrives without your constant presence.
Read More →Discover how leadership turns new beginnings into opportunities for growth. Learn practical strategies for navigating change, building momentum, and leading with clarity through life's transitions.
Read More →Discover how to become a leader people want to follow with our proven G.U.E.S.S. Framework. Learn practical strategies for growing yourself, unleashing potential, enhancing operations, and building team alignment.
Read More →Discover how to build a thriving contracting business without burning out. Learn practical strategies for systemizing operations, leveraging your team, and working smarter-not just harder.
Read More →Discover how to leverage manufacturer-backed warranties and premium product enhancements to win more deals, reduce risk, and build long-term customer trust. Learn proven strategies for selling peace of mind and protection.
Read More →Learn how to transition from an insurance-dependent model to a thriving retail roofing business. Discover proven strategies for building a sustainable, high-margin company that doesn't rely on storm damage claims.
Read More →Discover how to transform your canvassing strategy with DOME D2D. Learn proven techniques to track, optimize, and scale your door-to-door sales efforts while integrating with the Profit Multiplier Formula and Get The Referral (GTR).
Read More →Discover how to transform your business with a powerful referral-driven strategy using Get The Referral (GTR). Learn to engage customers, optimize sales commissions, and create a sustainable growth engine through automated referral tracking and incentives.
Read More →Learn how to compete with industry giants without breaking the bank. Our proven Profit Multiplier™ Formula combines strategic canvassing, local marketing, and smart branding to maximize every job opportunity.
Read More →Explore an in-depth comparison of leading roofing CRM solutions. Learn which platform best suits your business needs, from Zuper's enterprise capabilities to Roofr's innovative estimation tools.
Read More →Discover how building genuine relationships and strategic partnerships can create opportunities you could never achieve alone. Learn why giving more than you take and doing the right thing always pays off in business and leadership.
Read More →Discover the importance of building a strong culture first when starting a new journey. Learn how the right team with shared values creates the foundation for success and how past experiences shape a stronger future.
Read More →Learn how to identify authentic roofing industry leaders from self-proclaimed experts. Discover the nine critical questions to ask before trusting anyone with your business growth and why real expertise comes from experience, not just talk.
Read More →Discover the profound impact of watching your team rise during challenging times. Learn how true leadership is revealed when tragedy strikes and how these moments forge unbreakable bonds and unexpected growth.
Read More →Discover why the best leaders don't avoid challenges but charge straight into them. Learn how to develop the buffalo mindset that helps you navigate leadership storms and emerge stronger on the other side.
Read More →Explore how the people you surround yourself with shape your leadership journey. Learn why your inner circle matters and how gratitude for these relationships strengthens your ability to lead effectively.
Read More →Discover how to transform failures into opportunities for growth and leadership excellence. Learn practical strategies for embracing setbacks, finding wisdom in mistakes, and leading with resilience through life's challenges.
Read More →More from Jon. Leadership stories, personal lessons, and the fight for the independent, straight from Jon.
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