Jonathon Broce

Operator. Builder. Sales & Leadership Catalyst.

Jonathon Broce is a proven operator and leadership coach with deep roots in the roofing industry. He's brought in when contractors WANT clarity, momentum, and execution—not hype, not theory, and definitely not fluff.

Coming from generations of roofers, Jonathon has spent his career inside real businesses: selling, leading sales teams, building systems, fixing operations, and helping owners scale without burning out their people or themselves. He speaks the language of contractors because he's lived it—from the truck to the sales table to the executive seat.

Most notably, Jonathon helped scale MHI Roofing from $3M to $17M in under five years, culminating in a successful exit to Vertex Service Partners.

Additionally, Jonathon and his team helped scale Shield Roofing from $5M to $20M+ between 2015–2018, using the same sales training, leadership development, and operational frameworks he teaches today.

These aren't concepts pulled from a book—they're systems forged in the field and proven under pressure.

Why Contractors Listen

Jonathon doesn't speak at teams—he speaks with them. He's been in the sales seat, the leadership chair, and the boardroom. That credibility matters.

When Jonathon walks into a room, owners feel understood and sales teams feel energized—because he talks about what actually moves the needle:

Revenue-generating behaviors
Sales discipline without pressure
Leadership confidence under stress
Execution during storms (literal and figurative)

Executive & Operator Experience

Most recently, Jonathon served as Florida Region COO for Vertex Service Partners, where he played a key role during a 15-month acquisition and integration period.

During that time, he:

Supported partner companies through transition and growth
Helped build operational efficiency without killing culture
Coached owners and leaders through rapid change
Created clarity between leadership, sales, and production teams

He worked closely with leadership teams across 20+ roofing brands, helping stabilize operations while empowering people—not controlling them.

What Jonathon Brings to TAMKO Contractors

With 15+ years of sales team training experience, Jonathon is known for easy-to-remember, acronym-based frameworks that actually stick in the field. His approach is practical, repeatable, and built for real sales conversations—not scripts that fall apart under pressure.

For sales teams, Jonathon delivers:

Practical sales mindset shifts that change behavior, not just attitude
Stronger discovery and communication habits using simple, memorable frameworks
Confidence without pressure—how to lead the sale without being pushy
A renewed sense of purpose and pride in what they sell and who they represent

For owners and leaders, he focuses on:

Reigniting vision and confidence
Helping leaders stop carrying everything alone
Turning chaos into clear priorities and executable next steps
Thinking outside the box with unconventional, practical solutions to everyday problems—always geared toward the long-term success of the company

This isn't a motivational talk that fades by Monday. Jonathon's sessions are designed to create immediate behavioral change, renewed energy, and a shared language teams can use long after he leaves.

Speaking Style & Impact

Direct, relatable, and high-energy
Built for contractors, not corporate buzzwords
Equal parts encouragement and challenge
Grounded in real-world roofing experience

Owners leave fired up.

Sales teams leave focused.

Leadership leaves aligned.

In Short

Jonathon Broce helps contractors remember why they started, how to lead, and what to do next—with clarity, confidence, and conviction.

Available for TAMKO contractor meetings, owner sessions, and sales team training.

Get in Touch

Vertex Brands Supported During Transition Phase

During his transition period with Vertex Service Partners, Jonathon worked directly with leadership teams across some of the following partner brands: