BUILT BY ROOFERS, IMPLEMENTED BY ROOFERS.
You don't have to outspend the giant to beat him. We hand independent roofers the playbooks, the standards, and the system that make you un-rollable. This is where you get in the fight.
"We don't inspire. We actually implement."
We know the giant's playbook, and exactly how David wins.
We've started, scaled, and sold in this industry, and we sat 15 months inside the private equity machine.
Real-world experience
We scaled a roofing company from $3M to $17M, sold it, and lived inside the roll-up. We've already paid the dumb tax.
Customized solutions
Every shop is different. We build the roadmap around your numbers, not a template.
A growth mindset
There are no problems, only unsolved opportunities.
Results-driven coaching
We help you scale sustainably and keep the company, without burning out or selling out.
Operators, not theorists
Every one of our coaches has owned and/or operated a roofing company. We don't talk theory. We implement results based on our own experience.
We give independents the same operating systems the big platforms pay a fortune hoping to install, and we hand them over the smart way instead of the expensive way.
Don't Pay the Dumb Tax
We know what NOT to do. Let us help you avoid costly mistakes and wasted time as we scale your business.
"Learn from our scars, not your own. We already paid the tuition inside the machine. Let us hand you the lessons so you keep your money and your company."
This is where it goes from "I'm fired up" to the company that pays you. This is not an inspiration group. It is an implementation group. Most coaching stops at getting you fired up, and by Thursday you are back on a roof. We do not stop until it is built and running inside your company. Here is exactly how the journey works.
From "I'm fired up" to a company that pays you dividends.
No pressure and no pitch. A clear path that gets the truth on the table before anyone ever talks about price.
You don't join another coaching group.
You start installing the business.
The first phase is deliberately high touch. Two implementation tracks run at the same time, then you step into the full RoofOps41 rhythm.
You're in. Meet your concierge.
Welcome and handoff. Rema is your named concierge from day one, and she stays your first call for anything from here forward.
The Foundations Sprint
Two private 1:1 sessions every week. Both tracks run at the same time. This is more private attention in month one, not less.
02 Three-tier budget
03 Marketing engine
04 Sales goals and monthly entry
A Attention
I Interaction
M Multiply
Your actions have to be done before the next session moves forward. Progress is gated by implementation, not by the calendar. That is the whole point, and it is why this works.
Implementation Ready
The foundation is installed far enough that group coaching actually lands. We celebrate it and we mark the win. Then you enter the full rhythm.
The rhythm: the 4+1 C's
Weekly coaching and monthly workshops, cycling through the five doors of the business: Capture is marketing, Convert is sales, Create is production, Control is admin and finance, Culture is people and leadership.
Done with you. Not done for you.
We help configure the systems and coach the decisions. You and your team implement them. The goal is capability, not dependency.
The Foundations Sprint is built as a 30-day sprint. The gates can extend that timeline when implementation actions are not finished, and that is by design.
We don't sell hype. We install the system.
Standards over SOPs
We install the 41 Standards across all 5 doors of your business: Capture, Convert, Create, Control, Culture. Hold the Standards, and the company runs.
Information is Key
The playbooks and the software are free when you join the group. Implementation is what you invest in, because knowing what to do is not the same as having it installed and running.
Built for independents
From a 4th-generation roofer who scaled, sold, and sat 15 months inside the PE machine. We build companies so strong you never have to sell.
We're not just another mastermind. We actually get you results.
Most groups hand you ideas and wish you luck. We install the system and stay in the trench until the scoreboard moves. Every workshop has a build attached to it, and we do not move on until yours is built. Our goal is simple, and we say it out loud:
Everyone runs the same rebuild path.
It all starts with your numbers. Until they are clean and live, every other move is a guess. So we don't guess.
Know Your Numbers in Boardroom OS
This is the most important piece, full stop. We set up your Boardroom OS app as your single source of truth for revenue, costs, overhead, owner pay, profit, and cash. Working your Boardroom is the habit the whole company runs on.
Build your 90-day 5x5 Profit Plan
From your numbers we set your owner-pay target and pick the five profit levers that matter most for the next quarter, each with a clear target and owner.
Flip the script, insurance to retail
The move most roofers talk about for years and never make. This is the one that changes the company. We build the presentation, the packages, and the pricing so your reps can sell retail without flinching.
Install the 4+1 C playbooks
Capture, Convert, Create, Control, and Culture. We install one to three playbooks a quarter in focused 2-hour blocks (Design, Build & Prep, Pass to Team) so the system runs without you.
Own the block with the DOME Prospecting OS
We install a referral engine and a door-to-door referral network, backed by real door-to-door training that powers your DOME D2D app. This is how you drive down your marketing costs, stop renting leads, and go fight the giants one door at a time.
Build a repair and maintenance department
A whole revenue line most roofing companies leave sitting on the table. We build the offer, the pricing, and the crew rhythm so repairs stop being a nuisance and start being margin.
Supported by weekly Know Your Numbers office hours, weekly group consulting calls, monthly Boardroom reviews, and monthly 4+1 C workshops. Plus a named concierge who keeps you on your next step.
The whole software stack, FREE in the group.
Knowing what to do is not the same as having it installed and running. The tools are included. Implementation is what you invest in.
Boardroom OS
The central nervous system of your whole operation and the heart of everything we do. One place to know your numbers, run your scorecards, and make decisions from truth instead of gut. Every member works their Boardroom.
DOME D2D
Door-to-door and neighborhood canvassing. Capture more demand at the door and never lose a knock.
Free in the groupFTS Pro
Flip The Script Pro. Built for TAMKO Certified contractors with TAMKO products already loaded, made for the guys flipping from insurance to retail. Price with confidence and protect your margin.
Free in the groupGrowth Gauge
Your 55-point x-ray of the business that baselines your operation and points to the next right move.
Free in the groupThis used to cost $7,500 a month.
$7,500+/mo
Where this started
$1,997/mo
Same playbooks, same coaches
1 job
Roughly, on an average ticket
For years this only existed one on one, and owners paid us north of $7,500 a month for it. That math works if you are already big. It does not work for the guy running three crews out of a truck, and that guy is exactly who we built this for.
So we put it in a group. Same playbooks, same software, same coaches, at a price a real roofing company can carry. Nothing got watered down on the way in.
Two ways to join the room.
Everything we offer, and what it costs. RoofOps41 is the front door. Everything else expands only as the business pulls for it.
- Full access to the room
- All weekly + monthly coaching
- All free tools included
- One payment, full year
- No monthly to track
- For the committed operator
Founding 41: the first 41 owners lock this pricing for life as long as they stay active. 1:1 Executive Coaching is separate and unlocks after you complete the three steps below.
1:1 coaching is earned, not bought.
Money can't skip the line. Before you unlock private Executive Coaching, you complete the three steps that make that time worth it. Do the work, and the door opens.
Know Your Numbers, live
Your numbers are entered and current in Boardroom OS, so every session works from reality.
Complete the Growth Gauge
Your full operations and numbers baseline is done, so we see the whole picture.
Financials in
Your QuickBooks history is connected so the strategy is built on hard data, not memory.
Then Route 41 opens up.
Private Executive Coaching with Corey: a custom roadmap, financial build-out, and confidential strategy. By the time we go 1:1, your numbers are ready and the work moves fast.
Route41
1:1 Coaching
Private, operator-level work. This unlocks after you complete the three steps above. The price is the same whether you earn it fast or slow. The work just moves faster when your numbers are ready.
Done with you, 1:1
By the call
Complete your three steps, then your concierge helps you pick the 1:1 path that fits where the business stands.
Not sure which path fits? Talk to an Executive Coach.
Book a free call. We look at where the business actually stands and tell you straight whether 1:1 is the right next move or whether the group is where you should start.
Schedule a free call with an Executive CoachJon Broce is a fourth-generation roofer.
His great-grandfather laid the gold leaf on the Capitol in Charleston, West Virginia. Jon scaled MHI Roofing from roughly three million to seventeen million before selling it, then ran the Florida region for the buyer. He has been on both sides of this, which is the point. RoofOps41 is built out of the systems that got him there, and nothing in it is theory borrowed from another industry.
"Jon and his team are the best in the biz! They pour from their heart, have the hard conversations and make enablement fun. You can't go wrong with Day 41 Thrive."
KENT PANOVEC — Co-Owner, Maven Roofing
"After a year of training with Jon and the Day 41 team, they have proven to be invaluable. Their coaching is real, actionable, and built around implementation, not fluff."
BRUCE BOYD — Owner, BulletpROOF Exteriors
"World class. Thanks for sharing years of experiences. Notebook page filled with information. Let's grow."
MARTIN PETTIGREW — Former Owner, Monarch Roofing
Your 41 is coming.
Book your free coaching call, get the truth on the table, and start building a company that pays you and stays yours. Let's go thrive together.
Book your free coaching call