Why Trust is the Secret to Transformation at Day 41 Thrive

In the world of business coaching, trust isn't just a buzzword — it's the fuel that drives real change. At Day 41 Thrive, we don't lead with flashy numbers or gimmicks. We lead with transformation, one leader at a time.

Here are a few transparent answers to questions we often get — the ones that dig deeper than just "how do you grow revenue."

What's a client success story that still blows your mind?

There's a roofing company we worked with who was stuck in survival mode: disorganized CRM, team in conflict, no clear org chart. The owner told us, "I'm drowning in decisions."

After going through our RoofOps41 SOP Manual, implementing CulturePulse, and having just six months of focused coaching, this company hit record-high profitability — but more importantly, the owner took his first vacation in 4 years… with no calls from the team.

That wasn't a business win — that was a life win.

What's a mistake you've made as a leader—and how does it help you coach today?

Plenty. But one that stands out? Trying to fix everything myself. I used to carry the weight of every decision, every problem, every person. I believed being the hero was my job.

It wasn't.

That experience taught me how dangerous hero culture is — and how much stronger a business becomes when we build teams that solve problems without us. Now, I coach leaders through that same release — and it's powerful to watch them let go and rise up.

What's the most transformative moment you've witnessed in a client?

One client said on a coaching call, "I think I'm the problem." But instead of spiraling into shame, we paused — and I told him, "That might be the most powerful realization you've ever had."

From there, we rebuilt his leadership identity. He started to listen more, create space for feedback, and empower his team. The business didn't just grow — his home life improved too. He showed up differently as a husband and dad. That's the stuff we live for.

What kind of clients do not succeed with Day 41 Thrive?

Great question. The truth is, not everyone is ready.

If someone's not willing to change, to be challenged, or to take ownership — it's a tough fit. We don't do "done for you" magic. We come alongside you, give you tools, challenge your thinking, and hold up a mirror. If someone wants to outsource leadership growth, it won't work.

But if they're hungry to grow? We're all in.

What's one thing every leader should know before starting coaching?

You're not broken.
You don't need to become someone else to be a great leader.
You just need a guide to help you uncover what's already in you — the strength, the vision, the clarity.

The transformation isn't about becoming more like us. It's about becoming more like the version of you that your business, your team, and your family have been waiting for.