What Is Day 41 Thrive All About?

At Day 41 Thrive, we help contractors and business leaders navigate the storms of entrepreneurship — and come out stronger on the other side. Our mission is simple: to equip leaders with the tools, training, and truth they need to build lasting impact beyond just revenue.

But what does "Day 41" really mean? And why are so many leaders choosing to partner with our team? Let's break it down…

What does "Day 41" mean?

In the Bible, the number 40 is often symbolic of trial, testing, or transition.

• It rained 40 days in Noah's time… and on Day 41, the rain stopped.
• Moses spent 40 days on Mount Sinai… and on Day 41, he returned with the Ten Commandments.
• The Israelites wandered the desert for 40 years… and in Year 41, they entered the Promised Land.
• Jesus fasted for 40 days… and on Day 41, He began His ministry in power.

Day 41 represents the breakthrough after the battle. It's the moment when preparation meets purpose. Our name reminds our clients that storms don't last forever — and that leadership forged in the storm is what thrives afterward.

What makes Day 41 Thrive different from other business coaching programs?

Plenty of coaches give advice. We give structure, systems, and strategy.

At Day 41 Thrive, we don't believe in cookie-cutter coaching or one-size-fits-all frameworks. We go deep into every corner of your business — from marketing and sales to recruiting, operations, finance, and culture.

What makes us different?

• We've built and scaled multiple 8-figure companies in the trades — we're not just talking theory.
• We've led teams through real adversity, exits, acquisitions, market crashes, and leadership transitions.
• We offer diagnostic tools, plug-and-play SOPs, and customized roadmaps to meet you where you are.

We don't just coach. We build with you.

What industries do you work with?

We're best known in the roofing and home services industries — with clients in roofing, restoration, landscaping, pool care, dog waste removal, exterior cleaning, and more.

But we also coach and consult across:

• Construction & trades
• Franchises & multi-location service brands
• SaaS and technology start-ups
• Manufacturing and materials
• Consulting and marketing agencies

If your business involves people, processes, and scale — we can help.

What kind of results have your clients seen?

Day 41 Thrive clients have:

• Doubled and tripled revenue in under 12 months
• Exited or sold their companies for life-changing multiples
• Streamlined operations and reduced chaos
• Improved profit margins from 3% to 18% or more
• Built accountable, aligned leadership teams
• Developed cultures that attract top-tier talent
• Finally taken time off without the business falling apart

We measure success by transformation, not just transactions.

What does "Leadership for Life Beyond the Storm" really mean?

It means learning how to lead when:

• The numbers are tight and the team is tired
• You're stuck making every decision
• Culture feels fractured and heavy
• Growth feels like it's dragging you, not the other way around

We believe in building businesses that don't break you. Ones that align your faith, your family, your finances, and your future.

We help you lead with clarity, conviction, and consistency — not just in the business, but in your life.