Let's face it—most roofing companies don't fail because they can't sell…
They fail because they can't scale.

Too many owners are stuck in the daily whirlwind—approving every shingle order, chasing down crews, answering midnight texts, solving every little fire.

Sound familiar?

That's why we built RoofOps41™:
A practical, proven, and field-tested SOP manual designed specifically for roofing companies that want to grow with consistency, clarity, and culture at the core.

🧰 What Is the RoofOps41 SOP Manual?

RoofOps41™ is a 12-module playbook covering the entire lifecycle of a roofing business—from lead capture to final invoice, and everything in between.

It's not just a document—it's your training manual, culture builder, and growth compass all in one.

We created it after decades of real-world roofing experience, scaling companies from the back of a truck to $15M+ organically. No fluff. Just systems that work.

📦 What's Inside the Manual?

Here's a sneak peek at the modules you'll unlock:

1. Capture – Lead generation systems, marketing rhythms, and local domination strategies
2. Convert – Sales scripts, objection handling, financing flows, and closing SOPs
3. Create – Production planning, install day walkthroughs, and build-day checklists
4. Control – Admin, job costing, CRM workflows, billing, and pay structure systems
5. Culture – Hiring, onboarding, AEP (Attitude-Effort-Performance) evaluations, and leadership cadence
6. Customer Experience – From day one call to final follow-up and review-gathering
7. Canvassing Playbook – Omni-local marketing, profit multiplier door-knocking strategy
8. Retail Over Insurance – How to flip the script and win with retail roofing
9. Warranty & Product Enhancements – Turn tech and protection into profit
10. Team Scorecards – Weekly, monthly, and quarterly KPI trackers for accountability
11. Meeting Rhythms – Sales huddles, production syncs, and leadership check-ins
12. Exit Plan & Legacy Systems – How to make your company sellable, not just survivable

And yep—we include templates, scripts, call guides, checklists, and real examples from thriving roofing teams across the U.S.

🧠 Why We Call It "RoofOps41"

The "41" in RoofOps41™ is inspired by a biblical truth:
Day 41 is when breakthrough begins.

For 40 days, storms come, battles rage, and testing takes place…
But Day 41 is the moment of clarity, when growth begins and purpose takes shape.

That's what RoofOps41™ is for your business.
A transition point—from chaos to clarity, from stress to systems, from grind to growth.

⚙️ Who It's For

RoofOps41™ is built for:

  • Roofing companies doing $1M–$20M looking to scale sustainably
  • Teams tired of living in reactive mode
  • Owners who want to delegate without quality dropping
  • Leaders building a company that runs without them one day
  • Anyone serious about building culture, not just cash flow

✋ What It's NOT

  • It's not a copy/paste from other industries
  • It's not theory from consultants who've never sold a roof
  • It's not another 200-page binder you'll never use

It's real, proven systems from teams that run million-dollar months using these exact SOPs.

🎯 Final Word: Systems Create Freedom

You can't scale what you don't define.
You can't delegate what you don't document.
And you can't sell what you can't explain.

RoofOps41™ gives you the playbook your team deserves—and the clarity your company needs to thrive in any market.

At Day 41 Thrive, we're not just roofing veterans—we're system builders, culture architects, and growth coaches.

Let's help you stop surviving storms and start thriving through them.

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Ready to Transform Your Leadership?

Let's connect and discuss how Day 41 Thrive can help you and your team reach new heights.

Contact Us Today