Behind the Brand: The Day 41 Coaching Approach

At Day 41 Thrive, we don't just coach — we uncover, challenge, equip, and unleash what's already inside of you. Coaching isn't about creating something from nothing. It's about helping growth-minded leaders finally see what's been in them all along — greatness, clarity, and untapped capacity.

So let's tackle some of the most common questions we get about how we coach and why our approach feels different:

What type of leaders get the most out of Day 41 coaching?

Leaders who want the truth — even when it's hard to hear. The ones who don't mind being challenged, because they're more committed to growth than ego. If you're coachable, curious, tired of chaos, and driven to build something that lasts, then you'll thrive here.

We work best with owners and leadership teams who've tasted success but want systems, culture, and clarity — not just hustle.

How does coaching actually work at Day 41 Thrive?

Coaching is delivered through structured calls — either one-on-one, in small groups, or with your leadership team. Our sessions are rooted in frameworks like the RoofOps41 SOP Manual, the 4+1 Coaching Model, Growth Gauge Readiness Score, and more.

But we don't just show up for the call. We show up for your entire journey. Between sessions, we review your SOPs, assess CRM workflows, offer call reviews, and provide asynchronous feedback when needed.

What's your coaching philosophy?

We believe clarity unlocks capacity. Most leaders aren't lazy — they're overloaded, distracted, or stuck in complexity. Our job is to make things simple, repeatable, and transferable.

We also believe:

• You don't rise to the level of your goals — you fall to the level of your systems.
• Great teams aren't built accidentally.
• Leadership is more about creating space than filling it.

Why do you say your clients already have greatness within them?

Because it's true.

We're not here to be the hero — you are. You've built something from scratch. You've survived storms. You've carried the weight.

Our job is to help you reconnect to your "why," untangle the bottlenecks, and build a business that doesn't need you in every decision.

What does "growth-minded leader" mean in real terms?

It means:

• You want feedback more than flattery.
• You'd rather fix root causes than chase symptoms.
• You're willing to change yourself before blaming others.
• You understand that delegation and documentation don't mean losing control.

Why do so many companies feel stuck even when they're "successful"?

Because success on paper doesn't equal peace of mind.

Many owners have big revenue but zero breathing room. They're making money, but they're still the only person who can solve problems. They're reactive, tired, and unsure how to scale without losing their sanity.

We help them shift from survival to systems — from "do everything" to "lead intentionally."

What are the biggest misconceptions about coaching?

That it's just motivational fluff. Or that it's one-size-fits-all.

Real coaching should:

• Give you tools, not just talk.
• Come with accountability and implementation support.
• Customize solutions based on your team, your CRM, and your priorities.

How do you tailor your coaching to each client?

We start with your Growth Gauge Score, audit your current SOPs and CRM usage, evaluate your org chart, and then build a strategy around the gaps.

We look at your team's personalities, your leadership style, and your customer journey. This isn't cookie-cutter — it's custom-built clarity.

What does a typical coaching session look like?

Here's a quick snapshot:

• 10 min: Wins, struggles, and clarity check-in
• 30 min: Targeted review of a key SOP, initiative, team dynamic, or metric
• 10 min: Next steps, commitments, and homework
• Bonus: We send post-call summaries and action trackers if needed

What happens between sessions?

Plenty.

Many clients use our asynchronous coaching tools — Loom videos, CRM feedback, Google Doc redlines, Slack-style check-ins, and more. You're never flying blind.

Plus, flagship clients get access to the Day 41 Thrive team across strategy, marketing, CRM builds, and call reviews.