For the independent owner-operator.
The Tools That Arm David.
You can't outspend the giant, so we hand you the stones. These are the same tools we used to build, scale, and sell a roofing company, now in your hands to out-work and out-smart the roll-up.
It's all free inside RoofOps41.
Every playbook, every book, and every tool on this page, including the software (DOME D2D, FTS Pro, Boardroom OS, and Call Flow Pro), is free when you join the RoofOps41 implementation group. Why give it away? Because the information is not the hard part. Implementation is. We would rather hand you everything and teach you how to actually install it than sell you a binder that collects dust. Prefer to grab a playbook on its own? You can still buy any of them separately, right here on the site.
The Playbooks
The playbooks behind a $17 million roofing company.
These are not theory. They are the actual playbooks we used to scale and sell a real roofing company, written down so an independent can run the same plays. Get the systems, scripts, and frameworks that built it, all in one library.
What's inside:
- The Sales Theater Playbook. The on-stage sales experience that walks a homeowner from scared to safe.
- The OEQ Framework. The Open-Ended Questions system, 28 question types covering the full sales cycle, so your reps control the conversation without pressure.
- The OEQ Voice. How to sound like a calm guide, not a salesman. Ask more than you talk.
- The OEQ Presence. How to walk in like you belong there. Calm in the storm, trusted expert, not a price-giver.
- The 7 Reasons of Why. The reasons a homeowner chooses you, and how to make them obvious.
- The RoofOps SOP Manual. The full SOP manual across all five doors of the business: Capture, Convert, Create, Control, Culture.
- The DOME Effect Book. The 5-step door-to-door system for taking over a neighborhood.
- Don't Guess: Thrive Through Storms. The leadership book for leading your people and yourself through the storm.
Buy any playbook separately right here on the site, or join the RoofOps41 implementation group and get the entire library free, along with the coaching to help you actually run them.
Get the PlaybooksThe Growth Gauge
Know before you grow. See your blind spots before the giant exploits them.
The Growth Gauge is a free 55-question tool that walks you through every department of your business and tells you exactly where you are leaking. In about 11 minutes you get a clear, honest read on where you are strong and where the giant could roll you up.
What it does:
- Covers all five departments: Marketing, Sales, Production, Admin and Finance, and Culture.
- Surfaces your blind spots in plain language, no jargon.
- Gives instant results and actionable next steps.
- Free. No credit card, no strings. The required first step before any roadmap.
FTS Pro
Flip the script from insurance to retail.
FTS Pro is a quick, purpose-built tool we created for TAMKO contractors who want to move off the insurance roller coaster and win on retail. It teaches your team how to pitch at the kitchen table and close on value, fast. Real software, simple to use, built for the field.
What it does:
- Helps reps flip from insurance-dependent selling to retail selling.
- Trains the kitchen-table pitch that closes on value, not price.
- Built specifically for TAMKO contractors.
- Fast and simple, so reps actually use it.
DOME D2D
Door Outreach Multiplies Everything. Dominate your mile, every day.
DOME D2D is the door-to-door app that turns a neighborhood into your territory. It keeps your team accountable, tracks every door knocked, and triggers direct mail automatically, so the same street sees you again and again until you own it. It runs the full DOME Effect system, from the first knock to the finished-roof proof walk.
What it does:
- Tracks doors knocked and keeps every rep accountable to a daily number.
- Manages territory so the whole team works the DOME, not just one street.
- Triggers direct mail to the doors you knock, so you stay top of mind.
- Tags roofs from the ground so reps know what to look for.
- Runs the 5-step DOME Effect: Plow, Plant, Water, Cultivate, Harvest.
- Anything you need on the door-to-door side, in one place.
HailGuard™ Download
The free download that helps you win retail.
The HailGuard™ download is your free resource on the shingle system backed by a hail warranty. It is the tool that helps you turn a storm conversation into a confident retail sale, with the warranty story homeowners actually want to hear. Grab it, learn it, and use it at the kitchen table.
What it does:
- Free download, no strings.
- Breaks down the HailGuard™ hail-warranty system in plain language.
- Gives your team the story and the proof to sell retail with confidence.
- Pairs perfectly with FTS Pro and the OEQ Playbooks.
Boardroom OS
Coming SoonYour whole company on one screen.
Boardroom OS is the operating system that runs the business from the boardroom. It builds your three-tier budgets and your sales, production, and revenue goals, then tracks everything and shows you the trends as they happen. It connects into your CRM and becomes the one place your plan and your numbers live together.
What it does:
- Builds three-tier budgets and your sales, production, and revenue goals.
- A full dashboard with live trends. See your sales numbers, production numbers, and revenue numbers, plus every number a roofing company owner needs, all in one view, so you spot problems early.
- Connects into your CRM (with an integration onboarding fee).
- Hosts your monthly board meeting. We sit down with every client once a month, right inside Boardroom OS, to review the numbers and run the plan together.
- Runs your weekly Compass meeting, with: Shout-outs, Call-outs, A rating of the meeting, Your barriers and solutions, On-track or off-track on every goal.
- Holds your full plan in one place: One-page plans, One-year vision, Three-year vision, 90-day sprints, 30-day sprints.
Call Flow Pro
Coming SoonWin speed to lead. Your all-in-one comms engine.
Call Flow Pro is a speed-dial and AI communications system that makes sure no lead ever waits. It uses AI agents to text, message, email, answer the phone, and dial out, so your marketing and your team run on one comms plan built to win the first five minutes.
What it does:
- AI agents for texting, messaging, and email.
- Answers inbound calls and dials out automatically.
- One all-in-one comms plan for your marketing and your team.
- Built to win speed to lead, the first marketing Standard: every lead on the phone in under five minutes.
Pick up your stones.
Start with the free Growth Gauge, find your blind spots, then arm up with the tools that fit your fight. Be True. Be Kind. Be Helpful. Your 41 is coming.