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A Leadership Book That Doesn't Suck

Don't GUESS, Thrive Through Storms

The leadership framework you'll actually remember and won't regret reading at 2 a.m.

Most leadership books read like a sleeping pill wrapped in a TED Talk. This one reads like your funniest friend became a CEO and finally wrote down everything he learned while scaling a roofing company from $3M to $17M. Complete with golden doodles, farm wisdom, and zero corporate jargon.

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Don't GUESS, Thrive Through Storms Book Cover

"Sheep don't eat complicated grass." And neither should your leadership strategy.

What's Inside

A Leadership Framework That Sticks. Like Industrial-Grade Glue.

The G.U.E.S.S. Framework is what happens when a fourth-generation roofer from West Virginia takes decades of real-world leadership, the messy, chaotic, "why did I sign up for this" kind, and distills it into five pillars you can actually use on Monday morning.

No buzzword soup. No 47-step implementation guide that requires a Ph.D. in organizational psychology. Just practical, battle-tested wisdom wrapped in humor sharp enough to keep you awake and honest enough to make you uncomfortable (in the best way).

Think of it as your leadership Swiss Army knife. Versatile, practical, and surprisingly satisfying to whip out when things hit the fan.

11
Chapters
5
Pillars
60
Glossary Terms
(yes, really)
∞
Pizza References
The Framework

G.U.E.S.S. — Five Pillars. Zero Fluff.

Each letter is a leadership pillar. Each pillar has its own sub-framework (because Jon loves a good acronym like most people love oxygen). Together, they're your compass, engine, map, plan, and crew all in one.

G

Grow

S.E.E.D.
  • Self-reflect.
  • Expand.
  • Evolve.
  • Develop.

Turn your leadership from a potted plant into a redwood forest.

U

Unleash

R.I.S.E.
  • Recognize.
  • Inspire.
  • Support.
  • Empower.

Your team is a treasure chest of untapped awesomeness.

E

Enhance

F.L.O.W.
  • Focus.
  • Leverage.
  • Optimize.
  • Work Smart.

Marie Kondo your leadership: if it doesn't spark efficiency, it goes.

S

Strategize

S.M.A.R.T.
  • Specific.
  • Measurable.
  • Achievable.
  • Relevant.
  • Time-bound.

"Wishing upon a star" is not a leadership strategy.

S

Synchronize

T.E.A.M.
  • Trust.
  • Engage.
  • Align.
  • Mobilize.

Get everyone rowing in the same direction. Preferably with snacks.

What People Are Saying (Probably)

Totally Real, Not-At-All-Made-Up Reactions

"I came for the leadership advice. I stayed for the pizza diplomacy and Wi-Fi excuses. My team is now unstoppable and well-fed."

Every Manager Ever
Surviving the Trenches

"Finally, a leadership book that admits 'Inbox Zero' is a myth and that sometimes the best strategy is a charcuterie board. Where has this been my whole career?"

That One Team Lead
Who Sends Too Many Emails

"I read this instead of attending a team-building trust fall. Best decision I've ever made. My spine and my leadership style both thank me."

A Grateful Employee
Still Standing
Inside the Book

Chapter Lineup (Fun Edition)

Every chapter is packed with real frameworks, real stories, and enough humor to make the next flight or lunch break fly by.

01

The Storm Before the Calm

Why leadership feels like herding cats in a hurricane.

02

The G.U.E.S.S. Framework

A framework you won't forget or regret.

03

Grow — Plant Your SEED

No green thumb required.

04

Unleash — RISE to the Occasion

Unlock talents. Avoid panic mode.

05

Enhance — Find Your FLOW

Productivity ≠ paddling a sinking canoe.

06

Strategize — SMART Planning

Goals you can actually achieve. No, really.

07

Synchronize — Build Your TEAM

Same direction. Preferably with snacks.

08

The G.U.E.S.S. Playbook

Your ultimate cheat sheet to lead like a boss.

09

The Implementation Guide

Ideas are cute. Doing is everything.

10

Leading the Way

Motivation for when the storm hits (again).

11

Hidden Witticisms

The bonus track you didn't skip for once.

About the Author

Jonathon Broce

Fourth-generation roofer. Hay baler. Sheep philosopher. Father of five. Grandfather of five. Dog dad to four golden doodles. And somehow, CEO of multiple companies at the same time.

Jon helped scale MHI Roofing from $3M to $17M, then served as Florida Region COO at Vertex Service Partners, and now runs Day 41 Thrive Consulting, coaching contractors to build the systems that set them free.

"Be True. Be Kind. Be Helpful."

Jon's leadership philosophy was forged in the real world. Not a corner office with a latte and a whiteboard. It was forged baling hay in West Virginia, enlisting in the Marines, and watching his dad's sheep refuse to eat complicated grass.

He writes the way he leads: with humor, heart, and an unwavering belief that there are no problems, only unsolved opportunities. His approach is equal parts donkey-in-a-storm determination and golden-doodle warmth.

This book is what happens when someone who's actually been in the storm, not just studied it from a library, writes down everything he learned so you don't have to figure it out the hard way. (You're welcome.)

Stop Guessing. Start Leading.

Ready to Calm Your Storm?

Don't GUESS Book Cover

This is the book for the leader who's tired of theoretical nonsense, allergic to corporate buzzwords, and ready for a framework that works as hard as they do. Grab your copy, a cup of coffee, and maybe some pizza and let's go.

Get the Book Now

Your 41 is coming. Let's build the system that gets you there.