RoofOps41™ SOP Manual
Build a Business, Not a Babysitting Service
Look, we love you. But if your phone rings every time someone on your crew needs to know where the dumpster goes, you don't have a roofing company. You have a daycare with ladders.
The RoofOps41™ SOP Manual is your complete operating system, built by a fourth-generation roofer who scaled a company from $3M to $17M and somehow still has most of his hair. Every SOP, checklist, workflow, and KPI template you need to stop being the answer to every question and start being the owner of a business that actually runs.
Five core chapters. One framework. Zero excuses.
Whether you're a $1M startup trying not to implode or a $10M operation that still can't figure out why your office manager is crying on Tuesdays, this is the playbook.
Sheep don't eat complicated grass. Neither should your team.
The 4+1 C's — Your Entire Business in Five Buckets
Every roofing company on earth (yes, even yours) runs on five things: Capture (marketing), Convert (sales), Create (production), Control (admin & finance), and Culture (people). That's it. That's the whole enchilada.
RoofOps41™ gives you battle-tested SOPs for all five. No theory. No fluff. No 400-page consultant reports that end up holding your office door open. Just the actual systems you need, written in a language your team will understand, because we wrote them for real roofing companies, not MBA students.
Purchase by Chapter — Because Maybe Your Sales Team Is Fine and Your Production Team Is… Not
Each chapter is loaded with detailed checklists, step-by-step workflows, KPIs, plug-and-play templates, and role-based responsibilities. Buy what keeps you up at night, or grab the whole thing and sleep like a baby.
💥 Get the Full RoofOps41™ SOP Manual
All five chapters. The whole enchilada. The full circus, tent included.
This is the "I'm done winging it" package. Every SOP across marketing, sales, production, admin, and culture, bundled, organized, and ready to deploy. Hand it to your team. Walk away. Go fishing. (Okay, maybe check in on Monday.)
Valued at $4,987
Yours for only $2,441.41
Bonus: Includes 2 plug-and-play tools from the Day 41 Thrive library, because we like you and we want you to win.
🔥 All Chapters Bundle: $2,441.41
Buy Full Bundle
📋 The Condensed Version — For the "Just Give Me the Highlights" Crowd
Not ready to commit to the whole playbook? We get it. Some people test the water before they jump in. (Some people also stay on the shore forever and wonder why their competitors are lapping them, but hey, no judgment.)
The Condensed Version packs the essentials into just 41 pages. It's the cheat sheet. The CliffsNotes. The "I have 30 minutes and a serious problem" edition.
Only $41.41
Perfect for quick implementation, new hires who need orientation yesterday, or that moment at 11pm when you realize tomorrow's install has no game plan.
CAPTURE – Marketing SOPs
Stop hoping the phone rings. Make it ring.
Branding, digital ads, door-knocking strategy, local SEO, referral systems, and reputation management, all laid out so your marketing actually works instead of just costing money. If your current strategy is "pray for hail," this chapter is for you.
CONVERT – Sales SOPs
Leads are great. Revenue is better.
Sales scripts, pitch frameworks, objection-handling, retail vs. insurance sales flows, and follow-up automations that actually follow up. Because that lead you ran last Tuesday? Yeah, nobody called them back. We checked.
CREATE – Production SOPs
Deliver the promise. Or don't, and enjoy those Google reviews.
From job setup to final inspection: timelines, scheduling, material logistics, day-of-job SOPs, and build-day game plans. This is the chapter that stops your production manager from texting you "what do I do" at 6:47 AM.
CONTROL – Admin & Finance SOPs
Know your numbers. Or keep guessing. (Please stop guessing.)
Invoicing, collections, payroll, cash flow tracking, P&L templates, and daily rhythm SOPs for your admin team. If you don't know your breakeven by Tuesday morning, you're flying blind, and this chapter is the instrument panel.
CULTURE – People SOPs
Grow leaders, not just labor. (Your turnover rate is begging you.)
Hiring pipelines, onboarding paths, AEP scorecards, performance reviews, leadership ladders, and accountability protocols. Because "we're like a family here" isn't a culture strategy. It's a Glassdoor warning.
📘 Also Available: THE ROOFING SOP CREATION MANUAL
Want to build your own SOPs? Here's the blueprint for the blueprint.
This guide teaches you how to write, structure, and implement SOPs like a pro. Ideal if you're just getting started or you've got existing systems that look like they were written during a hurricane. (No offense. Okay, a little offense.)
🔧 Want SOPs Built FOR You? Let's Talk.
The Custom SOP Coaching Package — 10 Calls. One Killer Deliverable.
Here's the truth: some of you looked at all of the above and thought, "This is great, but I need someone to build mine FOR my company." We hear you. And we've got you.
Our Custom SOP Coaching Package is a 10-call deep dive where we roll up our sleeves, get inside your operation, and build a fully customized SOP guide tailored specifically to YOUR company. Your people, your processes, your problems, your market.
Why 10 calls? Because we love the 4+1 so much we're doing it twice. That's 2 x (4+1) for the math nerds in the back. Yes, 4+1 is just 5. We know. We're roofers, not mathematicians, but we got this one right.
Here's what you get:
- 10 scheduled coaching calls with Jon and the full Day 41 Thrive coaching team (we bring every coach we can to every call so you get the best minds in the room, not just one voice)
- A thorough operational assessment of your current systems (or lack thereof, we don't judge… much)
- A complete, custom-built SOP guide delivered within 2 weeks of your final session. Not a template. Not a fill-in-the-blank worksheet. YOUR playbook, written for YOUR company.
- The full RoofOps41™ SOP Manual included FREE with purchase (yep, the $2,441.41 bundle, on the house)
Timeline: This can be completed in as little as 2 to 4 weeks or stretched over a maximum of 10 weeks depending on your availability and focus. The faster you show up, the faster you get your playbook. Simple math. (See, we can do math.)
What we expect from you: Show up. Be present. No distractions. These are working sessions, not "mute yourself and answer emails" sessions. We're building something that will run your company for years. Give us your full attention and we'll give you our best work.
Cancellation policy: Any meeting canceled within 48 hours of the scheduled time may be subject to a $2,500 reschedule fee. We block our entire coaching team for your calls. When you cancel last minute, that's a room full of experts with nowhere to go. Respect the calendar and we'll move mountains for you.
Investment: $21,417
That's not a typo. That's the cost of doing it right, and it's a fraction of what you're losing every month to inefficiency, rework, callbacks, and turnover you could've prevented.
Still cheaper than one bad hire. Way cheaper than one bad year.
💡 Why RoofOps41™?
Because your competition is systematizing while you're still "figuring it out." Because your best employee shouldn't be the only person who knows how anything works. Because sheep don't eat complicated grass, and neither should your team.
This is the operating system your roofing company has been missing. Simple. Scalable. Storm-proof.
Your 41 is coming. Let's build the system that gets you there.