🧭 The 4+1 C's Framework

A Compass for Contractor Growth

At Day 41 Thrive, we don't believe in guessing—we believe in clarity. That's why we created the 4+1 C's Framework: a battle-tested tool to evaluate every corner of your business before you scale.

Whether you're aiming to grow, stabilize, or prepare for exit, this five-part breakdown gives you a full-spectrum view of your strengths, blind spots, and biggest opportunities.

The 4 C's 🔍

Each "C" focuses on a core area of your operation that directly impacts profit, performance, and people.

✅ Capture

Marketing

Are you showing up where your customers are already looking?

  • Audit your current lead sources
  • Evaluate branding consistency
  • Identify gaps in outreach and follow-up
Goal: Increase qualified leads and create brand trust before the first conversation

✅ Convert

Sales

Are your leads converting—or just collecting dust?

  • Analyze sales scripts and team performance
  • Measure close rates by rep and lead type
  • Evaluate objections, follow-through, and urgency
Goal: Improve conversions without high-pressure tactics or price cuts

✅ Create

Production

Are you delivering what you sold—on time and on budget?

  • Track project timelines and job site efficiency
  • Review installation quality, rework rates, and crew communication
  • Identify scheduling or scope bottlenecks
Goal: Increase margins by streamlining the production engine

✅ Control

Admin & Finance

Do you have control—or is your business running you?

  • Review backend systems (CRM, payroll, invoicing, etc.)
  • Evaluate cash flow and job costing accuracy
  • Score your documentation and SOP usage
Goal: Build a foundation that scales without breaking

➕1: Culture — People & Leadership

Are your people thriving—or just surviving?

  • Measure team alignment with core values
  • Evaluate leadership communication and team morale
  • Identify silos, accountability issues, or turnover trends
Goal: Create a culture where A-players stay, grow, and multiply

Why "+1"?

Because culture isn't a department—it's the multiplier.

You can capture more leads, convert more sales, and create smoother installs… but if the culture is off, everything cracks. Culture is the glue that keeps the other four C's from falling apart.

🔍 Want to Know Where You Stand?

Ask about our Know Before You Grow™ Assessment—a 41-question diagnostic tool that maps your business inside this framework and gives you a customized growth plan.

Take the Assessment

Ready to Get Unstuck?

Don't GUESS.
Thrive Through Storms.
Start with the 4+1 C's today.

📩 Contact Us
📩 Contact Us